The Investment Dominator Quick Start Guide – How To Get Started

First off, welcome to the Investment Dominator Real Estate CRM system! We are excited to help you scale your real estate investment business massively with this amazing system.

There are just a few things you need to set up initially to get started so…

Let’s get started!

Step 1 – Setup Your User Profile

First, log in to your Admin Console, the link to this is included in your Welcome/ Confirmation email.

Once you login, it should look like this:

Please note: There is an interactive welcome tour that pops up when you first log in that is designed to get you accustomed to the system. Take a few moments to go through this tour by clicking the ‘Next’ button. Don’t worry it only takes 5 minutes 🙂

Let’s go ahead and take a look at the main navigation bar at the top of the screen, it should look like this:

From this navigation bar, you can access all the main parts of the program which include:

  • Land = Your Land Property Records and Ownership Data
  • Houses = House Property Records and Ownership Data
  • Marketing = Your “Buyers List”
  • Notes = Your Owner Financed Loans and Lease Purchases
  • Tasks = Manage all of your tasks for both you and your team
  • Customize = Customize both your system and websites
  • Websites = Access your buying and selling websites
  • Team = Manage team access into your system
  • Profile = Manage your profile
  • Help = For reference documents or to submit support tickets for any issues that come up
  • Log out = Securely log out of the investment Dominator

So now that we have gotten familiar with the top navigation bar and you have a general understanding of what is accessible under each section, let’s go ahead and dive into the ‘Profile‘ tab.

Step 2 – Creating Your Digital Signature

Click the ‘Profile‘ tab, then under the ‘My Profile‘ section go ahead and fill in some information about yourself. Start with your First Name, Last Name, Email, Phone Number, and Time Zone:

Ok, now it’s time to generate your marketing signature. We say marketing signature because this will only be used on your marketing letters, not on your contracts.

Don’t worry about having to use your trackpad, or mouse to create this either, simply click on the gray ‘Generate Signature‘ button on the bottom-right to generate your signature. Like this:

Simply enter your name to get started.

Then select a font style that best represents you.

Please note, if you choose to change the color to anything other than black there may be additional costs that you incur when you go to print your marketing letters later.

A signature preview should display and if all looks good click the green ‘Insert Signature‘ button to save your generated signature.

NOTE: This signature will only be used for marketing purposes.

Click on the blue ‘Update‘ button at the bottom of the page to save the changes:

Great work so far! We are now hitting the halfway point so let’s get down to business and finish strong!

Step 3 – Filling In Your Company Information

Remember that main menu bar from earlier let’s go ahead and take a look at this again, but this time our focus will be on the tab called ‘Customize‘.

To start let’s focus on the ‘Company Information’ section:

Let’s break this down by first filling out the fields that start with the word “Company”.

NOTE: The information you set under this area should be about your company not about you personally.

Information entered here is going to be used on your website as well as on your letters that get sent out to potential sellers, so let’s do this now in order to populate the system with the correct data for later.

Then when we take a look at the company name section there is one thing to note if you do not have a company name or LLC you can use a D.B.A (Doing Business As).

The ‘Offer Phone’ and ‘Offer Email’ fields are optional, however, we recommend that you use a phone number and email address for your offer package that is different from your main company phone and email.

If you need to set up phone numbers for your business check out this article about how to use Ring Central as an affordable company phone system where you can easily set up multiple company phone numbers from one account.

Also, don’t forget to add your ‘Selling Email‘ address if you would like your sales messages to go to a different email address (this is recommended).

Please note: You’ll want to make sure that your buying information is different from your selling information because you want to make sure the people that sell you land contact a different phone/email than the people that buy land from you.

Next, set the ‘Company Time Zone‘, this is the timezone that your company is in and could be different than your personal time zone:

If you enter in something under the optional ‘Company Notes‘ field this will display on your ‘Buying Website‘ under the ‘Contact Us‘ page. For example, you could enter in something like: “We are open Monday through Friday 9 am-5 pm EST” and that text would then display on your Contact Us page of your Buying Website.

Under the ‘Real estate Agent/ Broker ‘ field select which applies to you:

If you are a Real Estate Agent or Broker select ‘Yes‘ and a short agent disclosure will appear on your marketing letters and on your Buying Website. If you are not a Real Estate Agent or Broker simply select ‘No‘.

Ok, once you are done click the blue ‘Update Site‘ button at the bottom of the page to save your changes.

Congratulations!

We have completed the quick start guide. It’s time now to load some property data into your system and get investing!

Import Data Into The System


Integrations

How To Track Neutral Letter Conversion Rates In Investment Dominator

The Investment Dominator is designed to keep track of your contact records organized by the various statuses in the LPG Process Flow for a specific county specified. In order to track conversion rates such as Neutral Letters mailed and calls coming in for Offer Requests; as well as, the number of contracts being accepted from offers being sent and deals sold for profits, there is a method to achieve this goal. By use of saving pre-defined Advanced Searches and the creation of Tags and tracking specific counties per campaign, tracking these types of results is now attainable.

The following steps can be executed to accomplish this task:

Step 1) Create The TAG Campaign

To create the tag campaign in the system go to ‘Customize> Tags> Add Tag’…

Then enter a new tag campaign name and click the blue ‘Add’ button to save…

Note: The aforementioned tag campaign name created will be included in the .CSV file imported into Investment Dominator with your new prospect records in the ‘Tags’ column as shown:

Step 2) Create 3 Saved Searches For Access

Access the ‘Advanced Search‘ to quickly identify the Tag’d Campaign records under the ‘Land Deals‘ area as shown:

Create the 3 specific Saved Searches for the appropriate statuses and specific counties is described as follows:

Saved Search 1) Tag campaign contains ‘Campaign-1’ AND Status = Mailed Letter 1 Saved Search 2) Tag campaign contains ‘Campaign-1’ AND Status = Pending Preliminary Research Saved Search 3) Tag campaign contains ‘Campaign-1’ AND Status = Complete/Ready To Sell

For each piece of Search Criteria entered, use the blue ‘Add Rule‘ function

Press the blue ‘Save‘ button to name and save each search entered as shown:

Saved Search 1) Campaign-1Mailed – Name the specific Search for Status – [Mailed Letter 1], press the blue ‘OK‘ button to save the search. Saved Search 2) Campaign-1Pending – Name the specific Search for Status – [Pending Preliminary Research], press the blue ‘OK‘ button to save the search. Saved Search 3) Campaign-1CompReady – Name the specific Search for Status – [Complete/Ready To Sell], press the blue ‘OK‘ button to save the search.

Status – Mailed Letter 1
Status – Pending Preliminary Research
Status – Complete Ready To Sell

Step 3) Calculate Acceptance Rates

Calculate each of the 3 saved Advanced Search using the following list to obtain numbers for specific county response results. On each saved Advanced Search modify the ‘County’ field to correspond with the specific county where you are calculating acceptance rates.

a) Access the ‘Advanced Search‘ function and select a specific Saved Search from the drop-down ‘Select a saved search‘ field, modify the ‘County‘ field and press the blue ‘Search‘ button as shown:

b) Press the Select All as shown to produce the record count from the previous Advanced Search as shown:

c) Go back to step a) and b) repeat for all 3 saved Advanced Searches associated with ‘Campaign-1‘. Record all numbers received.

d) Calculate acceptance rates from mailings as follows: – Take number from Campaign-1Pending report and divide into the number from Campaign-1Mailed to determine the acceptance response rate for Offer Requests from Neutral Letters mailed. Example: Campaign-1Mailed = 300, Campaign-1Pending = 30 300 divided by 30 = 10 or 10% response rate

– Take number from Campaign-1CompReady report and divide into the number from Campaign-1Pending to determine the acceptance rate % of Offer Request mailed or land under contract. Example: Campaign-1Pending = 30, Campaign-1CompReady = 3 30 divided by 3 = 10% contracts accepted from Offer Requests sent.

Step 4) View Campaign Reports

In the event you wish to view any of the 3 saved campaign Advanced Searches you may do so by accessing the Reports section within the Land Deals area as shown:

In the ‘Saved Searches‘ section you will find all 3 of the named Advanced Searches created in Step 2) as shown:

How To Set Offer/ Option Amounts In Bulk For Land Deals

If you would like to set the offer and/or option amounts in bulk here are the steps…

  • Click on the green ‘Land Deals‘ tab.
  • And then click on the ‘Offer Requests‘ Stage at the top of the table.
  • Click the blue ‘Set Offer/ Options Amounts‘ button.
  • This will display the Offer and Option Amount fields for each property displayed in the table.
  • Enter in your Offer or Option Amounts for each property in this list then click the blue ‘Save Offer/ Option Amounts‘ button to save all the offer/ offer amounts in bulk. NOTE: Click the ‘Calculate Offer/ Option Amount‘ icon to bring up the calculator for that property.

How to Change The Default Offer/ Option Acceptance and Expiration Dates

By default, the system generates both your Offer and Option agreements with an acceptance date of 10 days from the date you generate the documents on. Also by default, the system generates your Offer with a 180-day expiration or close of escrow date and a 180-day expiration date for your Option Agreement. Continue reading “How to Change The Default Offer/ Option Acceptance and Expiration Dates”

How To Properly Process An Offer Request

When an owner receives your letter and wants to request an offer from you, they will do one of two things…

  1. Go to your Buying website that is referenced in the letter and fill out the offer request form under the ‘SELL YOUR LAND or ‘SELL YOUR HOUSE’ page.
  2. They will call you and request an offer over the phone.

Continue reading “How To Properly Process An Offer Request”

How To Generate an Offer Package (for Land Investing)

Did you know that the Investment Dominator can help you when it comes time to make offers on properties of vacant land?

You will be pleased to know that the software has a built-in calculator that quickly gives you a idea reasonable offers you can make to a seller. To access it, a contact record must be in the ‘Pending Preliminary Research‘ status.

On the right hand side of the record click on the Options Menu then the option called ‘Calculate Offer/ Option Amount‘.

A window will appear that lets you input some specific information about the property.

For land, the two most important numbers are the MARKET VALUE and any BACK TAXES AND PENALTIES, or money owed by the property.

landoffer

Once you enter in those numbers, the calculator will leap into action and give you an offer. Well, technically, the calculator will give you a minimum and maximum offer.

It is up to you what offer you make, but experienced investors know that they don’t want to start at the high end and leave themselves nowhere to go. So it might be a good idea to start on the low end or somewhere in the middle.

That way, in case the seller come back with a counteroffer, you will have room to negotiate.

landoffer2

You can choose either the minimum or maximum offer and click “Set”, and that information will be entered in the “Offer” field (the contents of which field will be merged into the offer letter later on).

Once you have set your Offer Amounts as well as saved any Back Tax amounts to the property record you can generate your Offer Package which include:

  • An Offer Cover Letter explaining your offer
  • A one-page Offer agreement
  • An optional Exhibit A page
  • An Address Label for your offer package (typically sent in a 9×11 envelope)

To Generate these documents go to ‘Land> Campaigns> Offers‘ :

Then click on Generate Documents:

You have the option to select ‘Local Printer’ or ‘Other’

For this example, We go through the PDF documents and .Doc File templates you can generate.

You will be able to generate documents for the following documents:

Offer Cover Letter
Offer
Exhibit A

You will also see you can just click on the ‘Zip File’ option and generate all of the documents into one folder.