How to Manage Offer Campaigns – Part 3

So now that had the chance to understand the default deal process and then create our own custom statuses now the last part of this walkthrough is about custom documents. Log into your Investment Dominator and click on the customize like so:

From this point find the section called ‘Custom Documents‘ and click ‘Add Document’ then we can begin the steps in order to create our first custom Document

You will be prompted with this menu and first, we are going to focus on the fields highlighted in the red box. Following the previous articles for the ‘To’ field stick with the ‘Owner – Land Only’ option, the next ‘Document File Type‘ should be PDF for the most accessible option. ‘Document Title’ should be called Custom Letter 2 and ‘Status‘ should be ‘Mailed Letter 1’. The last section will be ‘Document Type’ will be portrait since this is a letter. Do not worry about the insert merge field tab just yet.

So now we can focus on the actual document which in the picture above I have provided an example message of what you could send to your prospects after ‘Mailed Letter 1’. You may notice some words are in brackets like this [] this is because of the ‘Insert Merge Field‘ which can provide you easy access to prefilled information on your prospects and for your own company information too. Once you are done you can hit document preview and you will get see something like this:

Please note this is just an example and your document will have prefilled information that will be added in by the ‘Merge field option’.

At the top of the page, we have the status set to ‘Mailed Letter 1’ but now we are taking this and creating a document for ‘Mailed Letter 2’

Once you are done writing the document you must now take a look at the following fields. For ‘Allow Generate Envelope Label’ click Envelope because we are sending letters and for ‘Allow Export data’, we want to say yes. Then ‘Allow Bulk Update‘ yes as well. Now, this is important for the ‘Per Each Property’ we want to say ‘No‘ because it will go to just the owner since they could have multiple properties.

Now following our example from before we will create a process connecting the Status of ‘Mailed Letter 2’ to ‘Mailed Letter 3’ finishing our process for creating custom documents.

We have now created custom Statuses as well as custom documents allowing for flexibility in our letter and really anything we would want to customize. As you can see the Orange is the ‘Custom Statuses’ and or ‘Custom Documents’ that could be created. If you missed any of the steps of this please check out ‘How to Manage Offer Campaigns – Part 1 Also if you find yourself to be a visual learner please check out the walkthrough video below.

How to Manage Offer Campaign – Part 2

Step 3: Adding Custom Statuses

Hello Again, From what we discussed in How to Manage Offer Campaign Part 1 we now have a firm understanding of the Default Deal Flow Setup and now we want to learn how to add our own custom Statuses. In order to do that let’s start with the custom statuses for the Prospect Stage.

So if you are now just starting from this tutorial go ahead and log into your investment dominator. Go ahead and follow the arrow in the picture above pointing to the customize section.

From the customize section go ahead and click on ‘Custom Stages and Statuses’ then this page will open up like so:

Proceed to scroll down until you hit a section in which you can add your own status which you can see represented by the arrow above.

Following the chart from How to Manage Offer Campaign Part 1 for the purposes of this article, we are going to focus on the ‘Prospect’ stage and create our ‘Custom Statuses’ which are represented as orange. Just as a reminder the beige is the default deal setup which you can go over again from the article linked to part 1.

You will be introduced by a window asking you about the ‘Custom Status‘ type you wish to create go ahead and choose Land. You will then notice from the arrows above the fields which need your attention. Since we are in the ‘Prospect Stage’ and looking to add on additional letters. Following our ‘Mailed Letter 1′ will be ‘Mailed Letter 2’ which goes under the ‘Status Name’ then under ‘Status Options’ click the checkmark for ‘Generate Document’ after this go-ahead click the add button.

You will now see after adding the custom status it now shows up under the ‘Custom Property Status’ highlighted in a red box above. Now for the purpose of this tutorial let’s generate a ‘Mailed Letter 3’ which we will repeat the same steps we did for ‘Mailed Letter 2’.

Keep in mind it’s the same steps as before, but for ‘Status Name’ put ‘Mailed Letter 3’. Now after hitting the add button you should see your newly created ‘Statuses‘.

From this point, we now need to correct the order in which our Statuses will communicate with each other just like how we have it in our diagram above. Go ahead and click the ‘Sort Status’ button to the right of the ‘Add Status’ button.

You will now be prompted with a window showing you the Custom Statuses we have created. Since we are primarily working on Land you can see above ‘Prospect’ are the custom statuses we created. These are out of order and in order to change this, we can drag and drop them below. Like so :

So first should be ‘Prospect’ then ‘Mailed Letter 1’, and then both custom statuses following respectively. Then all you would have to do is click the ‘Save’ button to finalize everything we have done. Now for the final part of this, we will be adding custom documents that will be attached to your custom statuses. You can find this on How to Manage Offer Campaign Emails Part 3

How to Manage Offer Campaign – Part 1

When we are using the Investment Dominator Real Estate CRM there are a lot of useful tools to help you mitigate steps in your processes. For instance, when sending out your bulk campaign offer letters you don’t have to use tags, you can use the following Custom Statuses, Custom Document, and a Recurring Task. We also have articles on these individual topics, but for now, let’s cover this. 🙂

Step 1: Understanding the Deal Flow

Before we jump straight into how to manage offer campaign emails it’s important to understand Stage vs Statuses which we have an article about here. This is important to follow the diagrams prepared for this conversation. Now let’s first take a look at the deal flow to help us understand the process.

Starting with our first row you can see the default deal flow setup which takes us through our process without the statuses behind it which can be customized (we will go over this later). It starts from left to right with the last stage being a sold property.

By now you should be familiar with this process, but if not then fear no more let’s break this down even further with the statuses behind each stage.

Step 2: Understanding Stage vs Status

So you can see above just how these stages which are listed in Bold set up a direct path through our statuses so they are all connected steps in the process. We first go into prospects that originally send a Prospect Neutral Letter this then turns into a Mailed Letter 1 before then turning into the Offer Request Stage and becoming Pending Preliminary Research status.

So the way you want to think about this process is we are essentially going from Stage to Stage, but we must pass through the statuses in order to complete each stage. Please keep in mind these are the default statuses and can be customized. So after ‘Pending Preliminary Research’ status is done we are able to then complete the Offer Requests stage to then take us to the Offers Made. This Stage contains multiple statuses depending on what type of agreement you send out. For example, Offer Sent is used if you send out the Offer Package, Options Sent is used if you send out Options, and Blind Offers Sent is used if you send out Blind Offers. If the owner accepts offer or option then this takes you to the Buying Stage. Then as we close on the property we move the record into the ‘Open Escrow Status’ which will allow us to enter the best part of the process.

The Selling Stage then presents us with our final Buying status being moved into the Complete/Ready to Sell status from there we can complete the process and move into the last stage and status which is Sold. Then Hooray we completely walked through the deal process flow and can discuss more custom statuses for all your needs such as multiple Mailed Letter, or multiple Offer Letter Sent. Please continue onto Part 2 for a more detailed explanation of how Custom Statuses Work.