When people view your property ads and contact you for more information about your property you’ll want to process the lead and set up the sale. To do this, click on the ‘Buyers List> New Prospect‘ option to bring up the New Prospect Wizard.
The wizard is designed to collect the name, phone, and email of the prospect as well as collect some crucial information that will help you close the sale and track your marketing results like:
What property they are interested in
Where they saw your ad (lead source tracking)
Why they liked the property
What they intend to use it for if they buy it
How much they can put down
How much they can afford per month
An important part of processing the lead is also following up with them, so the last part of this processing wizard allows you to set a follow-up appointment that is automatically saved under your Tasks and assigned to your user and attached to both this Buyer’s List record and the property the prospect is interested in.
The system also automatically emails a link to your complete property listing to the prospect after you hit the blue ‘Save‘ button to complete the call.
The ‘Buyers List’ section on the Investment Dominator is where we manage the disposition or marketing/sales side of the business. Jack Bosch talks about this in the Land Profit Generator training program in Session 16: Internet Marketing Basics.
Basically, the ‘Buyers List’ a list of prospects that you grow, refine and nurture over time. Since real estate is not an impulse buy, it normally takes a few touches before you sell a property to someone and the ‘Buyers List’ helps you keep track of these people while they are in that decision-making period.
Here are some helpful articles that talk about the ‘Buyers List’ in more detail, but we also recommend that you watch the Land Profit Generator Module 16 to get the overall concept of this important list.