How Tags and Tagging Records Work In The Investment Dominator CRM

Tags can be used to index Land, House and Contact records in the system without affecting their stage/status. You can use tags to keep track of mailing campaigns, interests, and grouped characteristics.

For example, say you wanted to test the results of two separate direct mail pieces; what you could do is tag one group of people¬†with a “Letter A” tag and another group of people with a “Letter B” tag. After you send out your mail you could export your records to see how many people responded (moved to the next status) that had the “Letter A” tag vs the “Letter B” tag and this would tell you which letter was more effective.

Continue reading “How Tags and Tagging Records Work In The Investment Dominator CRM”